Entez has acquired Romanian iGaming affiliate Superpont in a strategic move that includes several established websites delivering over 21,000 first-time depositors in 2025.
Key Takeaways:
- Entez acquires Superpont assets including Superpont.com, Pontul-zilei.com, and Cazinoz.ro
- Superpont founders will continue managing operations with additional support from Entez
- The acquisition strengthens Entez’s position in regulated European markets
Romanian Affiliate Acquisition Details
The acquisition deal encompasses multiple established Romanian-facing websites, including Superpont.com, Pontul-zilei.com, and Cazinoz.ro. These Superpont assets demonstrated their market value by delivering more than 21,000 first-time depositors (FTDs) during 2025.
Superpont began its journey in 2013 as a sports betting community before developing into a leading iGaming affiliate operation in Romania. The company has established a solid local presence through content-driven media brands that focus on sports betting insights, daily predictions, and online casino reviews.
Management Continuity
As part of the acquisition agreement, Superpont’s original founders will remain with the business and continue overseeing day-to-day operations. Entez plans to support the company with additional technology, commercial capabilities, and operational resources to help scale the business further.
“We started as a small sports betting community in 2013, and over the years became a leading iGaming affiliate in the country,” said Tudor Popa, co-founder of Superpont.
The founders view the acquisition as a platform for future expansion. “We have our sleeves rolled up for the next growth phase,” added Cristian Militaru, another co-founder of Superpont.
About Entez
Founded in 2018, Entez operates as an iGaming affiliate company that connects licensed operators with casino and sports betting audiences. Based in Riga, the company has built a presence in the Baltic region and continues to expand across multiple regulated European markets.
This acquisition further strengthens Entez’s position in key local markets and aligns with their strategy of partnering with established affiliate operators that combine performance metrics with deep local market expertise.
Market Implications
The deal represents a continuing trend of consolidation in the iGaming affiliate sector, where companies are seeking to expand their market reach through strategic acquisitions. For operators in the Romanian gambling market, this acquisition may signal increased competition in player acquisition channels.
The Romanian iGaming market has seen steady growth in recent years, making it an attractive target for affiliate marketing companies looking to expand their European footprint. This acquisition positions both companies to capitalize on this growth while combining their respective strengths in technology and local market knowledge.
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