Kick’s co-founder Ed Craven has clarified that the Kick Partner Program (KPP) does not compensate creators for viewership generated from Slots or Casino streams. Read on for details and what this means for gambling streamers and casino affiliates.
Key Takeaways
- Kick’s Partner Program excludes Slots and Casino stream viewership from payouts.
- Ed Craven encouraged gambling streamers to shift to non-gambling categories for eligibility.
- TheDoctor’s experience highlights the reliance on affiliate and operator deals for gambling content creators.
Kick Partner Program: No Payouts for Gambling Streams
Ed Craven Addresses Partner Program Policy
On June 3, Ed Craven, co-founder of Kick and crypto casino Stake, responded to a gambling streamer known as TheDoctor regarding the Kick Partner Program. Craven stated that KPP “doesn’t currently reward viewership from Slots or Casino streams.” This reply came after TheDoctor, who has nearly 100,000 followers on Kick and averages around 2,000 viewers per stream, raised concerns about never receiving a Kick deal despite his consistent streaming schedule and audience size.
Streamers Urged to Explore Non-Gambling Categories
In his response, Craven suggested that TheDoctor would perform well in categories outside of gambling and emphasized Kick’s support for creators willing to diversify their content. Craven’s remarks, highlighted by win.gg, serve as a public confirmation that Kick’s main creator payout initiative does not include gambling-related streams, even though the platform is widely associated with casino content.
Impact on Gambling Streamers and Affiliates
TheDoctor’s situation illustrates the current environment for gambling streamers on Kick. Despite his large following and active promotion of the gambling platform DegenCity through his affiliate code and a $100,000 leaderboard competition, TheDoctor has not benefited from the Kick Partner Program. Instead, his earnings primarily come from operator and affiliate agreements, which remain a central revenue stream for casino content creators. This distinction underscores the differences in monetization strategies between gambling streamers and those in other content categories on Kick.
Context Within the Gambling Industry
Kick’s policy has implications for the broader gambling and casino affiliate sector. As platforms refine their payout structures, casino affiliates and gambling streamers may need to reassess their approach to platform partnerships versus direct affiliate deals. TheDoctor’s recent announcement of leaving Kick over a 30-second advertisement further highlights the shifting dynamics between content creators and streaming platforms in the gambling industry.
Conclusion
Ed Craven’s statement provides clarity on Kick’s stance regarding gambling content and the Partner Program. For casino affiliates and gambling streamers, the focus remains on affiliate and operator partnerships, as platform-based payouts currently exclude Slots and Casino streams on Kick.
I remember the first time I saw Kai Tak, Hong Kong’s gambling city, I thought I was in a fairy tale. All the lights blinking, the music and the monumental buildings, what 9-year-old wouldn’t think they’ve come to a magical place? It was my father who brought me, dragging me along and when inside I was hit by the smell of frying duck. As soon as I hit 21 I returned to Kai Tak, A bit nervous to see if my mind had embellished the memory, but it hadn’t. Kai Tak was still a magical place. I decided I wanted to spend as much time as I could at this place, so I did.
