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Since 1988 Paddy Power has been offering licensed betting in Ireland and the United Kingdom. Paddy Power is the sum of 40 Irish betting shops previously owned by Stewart Kenny, David Power, and John Corcoran. In 2005 online bingo was offered using Parlay’s bingo software though by 2009 the software was replaced with Playtech’s Virtue Fusion software. In 2010 Paddy Power purchased a majority share in Sportsbet.com.au. The bookmaker’s next acquisition was its British Rival Betfair in 2016.
Controversial betting lines are what separates Paddy Power from much of its competition. The betting house notoriously offered a line on President Barack Obama not finishing his first four year term, which many believed was referring to assassination. Other controversial bets include the first species to become extinct after the infamous BP oil spill in the Gulf of Mexico or the extinction of polar bears.
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